Eyeconic Introduces Handcrafted, American-Made Eyewear with Dom Vetro

RANCHO CORDOVA, Calif., – Eyewear retailer Eyeconic^® has announced a partnership with Dom Vetro, the Los Angeles-based eyewear company whose artisanal, made-in-America frames have quickly become a fashion insider and celebrity staple. 

Originally founded in Veneto, Italy by master eyewear maker Ashley Bézamat, Dom Vetro’s sunglasses and optical frames are designed and handcrafted entirely in the United States and currently only available in a handful of boutiques and specialty optical stores as well as the brand’s website. 

As Dom Vetro’s first major online retail partner, Eyeconic now brings a selection of the brand’s signature frames to even more consumers. Eyeconic will also introduce Dom Vetro to Chicagoans for the first time via the retailer’s two brick-and-mortar stores, which opened earlier this summer. 

“It’s a pleasure to welcome Dom Vetro into Eyeconic’s roster of elite brands and give our customers access to these highly sought-after frames,” said Bill Vaughan, President of VSP Retail. “The Eyeconic experience emphasizes quality and personalization, which are key tenants of Dom Vetro’s own ethos. We’re thrilled to partner with such an exciting and dynamic brand.” 

Eyeconic provides an optimal eyewear shopping experience through transparent pricing and simplified insurance processing, while championing the importance of eye health by connecting customers with thousands of VSP network eye doctors. Eyeconic is owned by VSP Global^® and is the only online, in-network eyewear retailer for most VSP members—or about one in four people in the United States. 

“We’re excited to expand Dom Vetro’s reach with Eyeconic while still honoring the integrity and small-batch craftsmanship of the brand,” said Ashley Bézamat, founder and CEO of Dom Vetro. “Like Eyeconic, we take pride in ensuring our customers receive a fine product and a great buying experience. Our goal has been to connect modern consumers with eyewear’s long legacy of craftsmanship and Eyeconic is the perfect partner to help us do that.” 

A curated selection of Dom Vetro sunglasses and optical frames are now available for purchase through Eyeconic.com and in Eyeconic stores starting November 24. 

Featured styles include M01, M01 S, Capretta, Christine, Primo, Arthur, Arthur S, and F-34. 

### 

VSP Vision
At VSP Vision, our purpose is to empower human potential through sight. As the first and only national not-for-profit vision benefits company, this is what drives everything we do. For more than 65 years, VSP has been the leader in health-focused vision care. Every day, the people who power our complementary businesses (VSP^® Vision Care, Marchon Eyewear, Inc., Visionworks^®, Eyefinity^®, Eyeconic^®, VSP Optics, and VSP Ventures) work together to create a world where everyone can bring their best vision to life. That means providing affordable access to eye care and eyewear for more than 85 million members through a network of more than 41,000 doctors. And it means expanding access to vision care to those disadvantaged by income, distance, or disaster. Through VSP Eyes of Hope^®, more than 3.6 million people in need have received no-cost eye care and eyewear. Learn more about how we’re reinvesting in greater vision, health, and opportunities for all at vspvision.com.