PECAA and VSP Vision Meet Doctor Challenges Through New Investments in Private Practice Success


BOCA RATON, Fla., and RANCHO CORDOVA, Cal. – Professional Eye Care Associates of America (PECAA), together with VSP Vision™, is pleased to announce new programs aimed at addressing two of the greatest challenges facing independent eye care professionals: the financial strain of owning and operating a private practice in today’s environment and hiring and training staff. The VSP Vision Exam Rebate available July 1, the PECAA Optometric Billing and Coding Certification Program beginning July 11, and the PECAA Optical Management Course coming in August are being offered in direct response to collaborative dialogue with PECAA member doctors since PECAA joined forces with VSP last year.

The VSP Vision Exam Rebate (VER) enables PECAA Max members to receive up to $15,000 more for VSP patient exams for the remainder of 2023. The initiative, which marks the first program that PECAA has launched in conjunction with VSP Vision, will pay a rebate of $5 per VSP commercial patient exam from July 1 – December 31, 2023. The VER will be paid through the PECAA IncentivEYES® rebate program, a unique PECAA benefit that rewards members with loyalty rebates on purchases, not just growth, and is projected to double PECAA members’ quarterly rebate payments. Details of the program, which does not include any spending requirements, may be found here.

“The PECAA community is a passionate group of independent eye care professionals that work together to support one another and independent eye care as a whole,” said Lance Anderson, OD, PECAA co-founder and Chief Strategy Officer. “When the PECAA + VSP Vision partnership was announced several months ago, we pledged to increase value for PECAA members. The PECAA community spoke up and shared its needs, leading to this exciting new program.”

“We are committed to delivering on our promise of helping private practice thrive,” said VSP Vision Chief Growth Officer Michelle Skinner. “The VSP Vision Exam Rebate is just one example of the many ways we are working with PECAA to invest in the future of independent eye care and provide continued support, growth, and opportunity.”

The PECAA Optometric Billing and Coding Certification Program is a 15-week course that will begin July 11 and run through October.  Recognized by the Accreditation by the Higher Education Committee, the course curriculum includes optometry basics, medical terminology, the life cycle of a claim, documentation, vision vs. medical insurance, HCPCS and ICD-10-CM coding, and denials and appeals. Registration is open to PECAA members and non-members. Details and a registration link may be found here.

In August, PECAA will also present its new Optical Management Certification Course, details of which will be announced in the coming weeks. To receive advance notice of course details and registration information, email education@pecaa.com. These new programs join PECAA’s Office Manager Certification Course and Office Manager Leadership Academy to form a comprehensive suite of certification courses. Collectively, PECAA’s certification courses have graduated more than 600 alumni to date, helping to equip practice owners and their teams with enhanced knowledge and skills.

The new Vision Exam Rebate and certification courses are just the beginning of expanded benefits for the PECAA community as part of the commitment PECAA and VSP share for  the future of independent eye care. These programs build on PECAA’s longstanding tradition of delivering a wide range of group purchasing and practice building services, including business advisors, continuing education, staff training, human resources tools and more. In addition to programs that substantially lower cost of goods and deliver rebates that provide an average 300% ROI on dues, PECAA Max membership connects private practitioners with a vibrant community of like-minded doctors who support one another’s growth and success through networking, camaraderie, and idea-sharing.

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PECAA is the nation’s largest community of independent eye care professionals, serving more than 12,000 members nationwide. PECAA delivers ‘The Power of Independence’ by providing members access to 200+ vendor partner programs, a customizable suite of industry-leading business advisory services, and a strong connection to a community of like-minded peers offering a network of support. It is the only membership group in the country that combines the advantages and scale of an eye care buying group with the community and insight of a doctor alliance to enable each independent to connect, build and prosper in the way that best supports their unique goals. For more information, visit pecaa.com or call 800.959.2020, option 3.

For more information, contact Diane John, Executive VP & General Manager, Marketing at (601) 629-6683 or Diane.John@pecaa.com.

About VSP Vision
At VSP Vision, our purpose is to empower human potential through sight. As the first national not-for-profit vision benefits company, this is what drives everything we do. For nearly 70 years, VSP has been the leader in health-focused vision care. Every day, the people that power our complementary businesses—VSP® Vision Care, Marchon Eyewear, Inc., Visionworks®, Eyefinity®, Eyeconic, VSP® Optics, and VSP® Ventures—work together to create a world where everyone can bring their best vision to life. That means providing affordable access to eye care and eyewear for more than 85 million members through a network of more than 41,000 doctors. It also means expanding access to vision care to those disadvantaged by income, distance, or disaster through VSP Vision Eyes of Hope®. To date, more than 3.8 million people in need have received access to no-cost eye care and eyewear through one of our Eyes of Hope programs. Learn more about how we’re reinvesting in greater vision, health, and opportunities for all at vspvision.com.