Newsroom > Company News > Company Announcements > PECAA Launches Promise Customer Brand Contact Lenses to Support Profitability and Patient Loyalty for Doctors
Boca Raton, Fla. – In alignment with Professional Eye Care Associates of America’s (PECAA) commitment to protect and promote private practice, the company has launched PECAA promise™, a portfolio of private label 1-day contact lenses that includes PECAA promise 1 day and PECAA promise 1 day premium, both available to PECAA Max members beginning June 1. The lenses were initially announced earlier this week on the first day of PECAA’s Annual Meeting.
“Online contact lens availability poses a significant pain point for private practices, and PECAA promise lenses enable doctors to reclaim lost sales while offering patients the value and convenience they desire. It’s truly a win-win for both doctor and patient,” said PECAA President Jonathan Worrall. “The promise customer brand contact lens portfolio perfectly complements the comprehensive suite of solutions and resources available to PECAA Max members.”
Manufactured by CooperVision, PECAA promise 1 day is a customer brand family of both MyDay® daily disposable and clariti® 1 day contact lens portfolios that provide vision correction in 1-day silicone hydrogel contact lenses for virtually every refractive error, including sphere, toric and multifocal. The lenses will be available for ordering directly from CooperVision and all major contact lens distributors. PECAA anticipates expanding the customer brand product line to include MyDay Energys® later this year and the Biofinity® brand family in 2027.
A one-month in-market assessment preceded the product’s launch, with 27 doctors fitting more than 450 patients with promise contact lenses. Upon completion of the assessment, 96% of participating doctors rated the PECAA promise brand as valuable to their practice’s profitability1, with 93% indicating the PECAA promise contact lens brand is an excellent fit in their practice's product mix.2
“Explaining to my patients that PECAA promise utilizes the same technology as the leading national brand was an important step to building trust and acceptance. Based on our huge success with the in-market assessment, I am confident that PECAA promise will contribute significantly to our practice,” said Josh Rajasansi, OD, of two-location Experts on Sight in Arizona. “This launch allows us to be competitive and increase our profitability while giving patients something they love, proving to me, once again, PECAA’s commitment to private practice success.”
To learn more about PECAA promise, including patient and practice benefits, click here for complete details.
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About PECAA Professional Eye Care Associates of America (PECAA) is the nation’s most connected community of independent eye care professionals dedicated to protecting and promoting private practice. Our comprehensive suite of membership options — PECAA Max, PECAA Launch, PECAA Propel, and HEA Advantage — supports ECPs at every career stage, from student to established professional. Membership in the PECAA community unlocks access to essential resources such as special vendor pricing and rebates, peer networking and idea exchange, expert business advisory services, and industry-best education and training. Learn more and explore all the benefits of PECAA membership by visiting pecaa.com or calling 800-959-2020, option 3.
For more information, contact Senior Communications Specialist Ashley Torres Avila, 916-953-3548 or Ashley.TorresAvila@pecaa.com.
1 CVI data on file, 2026. Online survey in US survey conducted by 27 ECPs: n=464 vision correction patients fit into PECAA Promise brand. 2 CVI data on file, 2026. Online survey in US survey conducted by 27 ECPs: n=464 vision correction patients fit into PECAA Promise brand.