VSP Vision Names Dr. Roheena Malik as Inaugural Recipient of the Dr. Stephanie Kirschbaum Living in Purpose Award

RANCHO CORDOVA, Calif. – Today, VSP Vision^™ announced Dr. Roheena Malik, a VSP^® network optometrist and 2025 VSP Future Leaders Academy graduate, has been selected as the first recipient of the Dr. Stephanie Kirschbaum Living in Purpose Award.

Established in honor of Dr. Stephanie Kirschbaum—a longtime VSP network optometrist, California VSP Ambassador, and VSP Eyes of Hope^® advocate—the Living in Purpose Program celebrates optometrists who exemplify her unwavering commitment to service and expanding access to eye care in their communities. Dr. Malik was selected for her commitment to providing care to those in need through collaborative, community-based efforts, and for her leadership in developing solutions grounded in the belief that every patient deserves to receive care with respect and dignity.

“Dr. Stephanie Kirschbaum’s legacy is rooted in compassion, service, and a deep belief that access to care can transform lives,” said Michelle Skinner, Chief Provider Solutions Officer at VSP Vision. “Dr. Malik brings that legacy to life through her dedication to serving others, and we are proud to recognize her as the first recipient of this award and support her efforts to close critical gaps in care.”

As the inaugural award recipient, Dr. Malik will partner with Parker Family Health Center to host a multi-day VSP Eyes of Hope mobile clinic event in New Jersey from August 17–20. The clinic will provide no-cost eye care and eyewear to adults and children in need, building on a shared commitment to community-centered care.

In addition, Parker Family Health Center will receive a $10,000 grant from VSP Vision to further advance its mission of delivering essential healthcare services to New Jersey community members in need. 

“I'm incredibly honored to receive this award and to carry forward Dr. Kirschbaum's inspiring legacy," said Dr. Malik. "I've always believed that health is a human right, and that no one should go without care because of where they live or what they can afford. Partnering with Parker Family Health Center lets us bring eye care directly to the communities that need it most and connect them to ongoing care, so their health keeps getting the attention it deserves.”

Through VSP Eyes of Hope, VSP Vision and its network doctors have helped provide access to no-cost eye care and eyewear for more than 4.5 million people in need worldwide, demonstrating the power of service to improve lives and strengthen communities.

The application period for the 2027 Dr. Stephanie Kirschbaum Living in Purpose Program will open in January 2027. To learn more, visit vspproviderhub.com/living-in-purpose.

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About VSP Vision
At VSP Vision^™, our purpose is to empower human potential through sight. As the first national not-for-profit vision benefits company, this is what drives everything we do. For 70 years, VSP^® has been a leader in health-focused vision care. Every day, the people that power our complementary businesses across vision benefits, eye care services, eyewear solutions, and practice solutions, work together to create a world where everyone can bring their best vision to life. That means providing affordable access to eye care and eyewear for millions of members through a network of more than 44,000 doctors. It also means expanding access to vision care to those disadvantaged by income, distance, or disaster through VSP Eyes of Hope^®. To date, more than 4.5 million people in need have received access to no-cost eye care and eyewear through one of our Eyes of Hope programs. Learn more about how we're reinvesting in greater vision, health, and opportunities for all at vspvision.com.